MOBILISING HUMANITARIAN ASSISTANCE SINCE 1954
We are grateful to Land Rover for their generous support over the past 60 years, and are proud of our ambitious global partnership that has transformed the lives of millions of people on four continents.
One of Jaguar Land Rover’s global objectives is to create opportunities for 12 million people by 2020, through improving lives and advancing knowledge. With this in mind Land Rover South Africa has aligned its Corporate Social Responsibility objectives and created an entity that will cover the global objective locally through Hope Crosses Any Terrain.
Land Rover's generous support helps the Red Cross access remote and vulnerable communities, helping them become more resilient.
The Red Cross (IFRC) is committed to improving the lives of millions of vulnerable people around the world. Land Rover's generous support has helped the Red Cross access remote communities, work to improve health and sanitation, support the homeless and assist at-risk communities in preparing for natural disasters.
Project Hero is a one-of-a-kind vehicle crafted by SVO for the Red Cross, improving emergency response times to disasters and helping to save lives.